Earlier when designer bags were only associated with high-end brands, it almost seemed quite impossible for a small business like ours at the time, to intervene and circumvent the industry. But we made an exception, as we weren’t just a business of purpose, we were a business with plans. It was a simple brand and customer acquisition strategy of 3Rs, to stay Real, Relevant and Relatable to our target audience. We came in like a breath of fresh air in the world of modernized fashion. Our target audience relates to us, as we sell designer bags which have been generally and popularly westernized, in designs that are ethnically pleasing and traditionally appealing. A sweet escape for fashionable women of Urban India, who value their ethnic roots. The one thing that never leaves a woman’s side, is her bag! So, why not make something that’s already so close to her, even more personal. Through the customization of products, we grew the flexibility of our brand. Making a customer feel unique, is what will get you a unique place in their heart and our product personalization strategy booked us that spot and brought us closer to our customers more than ever. The words of one of our dear customers, “Urban Ethnic Bags turns your imagination into reality” bears testimony to the determination, thoughtfulness and creativity channelised behind the creation of each and every product of ours.